Together with Vodafone and other partners, we have set up a new TV viewer dashboard for Germany, which can be used to examine a subset of the measured households in terms of their TV usage, also according to socio-demographic criteria.
The households - currently around 4,000 with around 8,000 panelists - were surveyed for this purpose on the basis of existing, recognized market standards and weighted at cell level by Innofact's experts in order to establish representation for households with a TV set with return channel capability. In parallel, recruiting continues in the background to grow to10,000 households with more than 20,000 panelists by the end of the year.
Before integrating the new panelists, a quality check and re-weighting of the total quantity will of course take place. In order to operatethe panel in a stable and representative manner, we at AEOS are working with experts from Vodafone, Horizoom, Innofact and Ingress on continuous further development.