Data

Vodafone has achieved a weekly reach of over 70% since launch without wasting unnecessary OTS. With us clients can build their reach faster and more efficiently. Our proprietary algorithm minimizes overlap and identifies the cost-optimal spot sequence for maximum reach.

For Audi we calculated their own target group. AOES helps customers to profile their customized target groups. Whether it's socio-demographics, buyer audiences, category users or brand enthusiasts AdScanner profiles each audience to apply in TV planning to achieve better environments, more targeted reach and higher effectiveness in brand metrics.

AdScanner helps clients and agencies optimize their TV planning for ROI. Through systematic incrementality analysis we have proven for Etsy that reach and CPMs can be improved synchronously because we can measure and forecast niches with efficient cost per visits more stably.